Baijiu Weekly | Kweichow Moutai, Luzhou Laojiao, and Shuijingfang launching cross-border products; Langjiu announces latest strategy

2023-09-12 10:38:22 来源:每日经济新闻社英文网


On September 4th, Kweichow Moutai and Luckin Coffee officially launched their co-branded coffee "Liquor Latte". The promotional price for the beverage was 19 yuan per cup, and it contained 53-degree Maotai liquor with an alcohol content of less than 0.5%.

The product quickly gained popularity on its first day of release, dominating social media feeds and becoming a hot trending topic. According to an official announcement from Luckin Coffee, the sales volume of Sauce Fragrance Latte exceeded 5.42 million cups on the first day, with sales revenue surpassing 100 million yuan.

File photo/Xiong Jianan (NBD)

On September 5, Shuijingfang and Häagen-Dazs collaborated to launch the Häagen-Dazs Shuijingfang Ice Cream Gift Box. The new product was simultaneously released in Häagen-Dazs stores on September 7.On September 6, Bright Dairy announced a partnership with Luzhou Laojiao to create the "Fragrant Liquor Ice Mooncake" ice cream mooncakes. The retail price is about 318 yuan.

On September 8, Wang Junlin, chairman of Langjiu Group said that the Company aims to achieve sales revenue of 30 billion yuan by 2025 and revealed the latest strategy.

Shede Spirit unveiled employee stock ownership plan.

Editor: Billy