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File photo/NBD

Subsidiaries of Wuliangye jointly set up a digital technology company.

Shede Spirits launched a co-branded ice cream product.

According to data released by the National Bureau of Statistics, the total retail sales of consumer goods in China reached 18.7636 trillion yuan from January to May, a year-on-year increase of 9.3%.In May, the total retail sales of consumer goods reached 3.7803 trillion yuan, a year-on-year increase of 12.7%. In terms of consumption categories, the total retail sales of tobacco and alcohol products from January to May was 217.9 billion yuan, a year-on-year increase of 8.3%.

Recently, a brokerage research report pointed out that looking ahead to the whole year, the trend of recovery in liquor consumption is certain, and the second half of the year is expected to gradually enter the stage of price increase. The future economy is expected to continue to recover, driving the recovery of liquor consumption. After destocking in the second half of the year, the ex-factory prices of liquor enterprises are expected to gradually rise. It is expected that the industry price logic will further return next year.